In case you haven't been over in the GTR Group on Facebook, or following our social media channels, Run 3 has arrived and it's glorious! So very happy with how these have turned out. World nailed the finishes. We'll be taking off 2 days for Christmas and 1 day for New Years but in between and after those dates we'll be pumping out QC and getting these out to those who ordered!
Red pickups for the Richie Allan signature have been confirmed. We've been able to convince WMI and our pickup winders that it is absolutely necessary. :)
Whilst I was doing that, threw white into the mix also and got the go ahead. So we can start using those for more designs and replacement pickups in future.
Run 6 will be left open until just after Xmas so that some of you who don't know they're getting gift vouchers from their partners can use them. We may shut it down early if we hit 250 (same as run 2 and 4), but will allow gift voucher holders to still get on board.
Run 3: has landed at the docks. Customs duties and taxes have been paid. We've cleared out all our racks ready for delivery which is scheduled for Monday at this stage. From there we will do partial dealer orders (not full orders), and prioritise preorders we know can arrive before Xmas. We don't want guitars sitting in the back of a truck for four days over the Xmas close down.
We are only taking off Xmas and boxing days and New Year's Day. So no holidays :( Our couriers take one extra day off for Aussie deliveries but international is the same as us.
Matt will be coming in for photos and helping where he can, helping us with non QC stuff that needs to be done. Magnus is going from two days a week to six days, and his role is prepping guitars for QC and shipping logistics, so Jett, Sophia and I can get stuck into processing the guitars faster. Our goal is 18 guitars per day.
All the merch is here, except posters, which will be Tuesday now.
We will have a minimum of 12 CustomShop (up to 17)!and a minimum 12 GTRs (up to 18-20) at NAMM. Some GTRs will be one off specials we have with different colour hardware etc. eg: tuxedo black with gold hardware. Azure blue with chrome.
I know some of your are keen to purchase, and we have a priority system in place. Guitars will first be offered to our VIP list, which is a list of guys who missed out on getting in on a CustomShop run. The first ten guys get offered a VIP spot to pick up any in stock or cancelled orders. I think 7-8 guys are in that list. What we have for sale won't necessarily be what they want... they've waited patiently to order their own.
From there our top dealers get one guitar each, if they want one. Most dealers are in Australia so the fact they have to be shipped back will possibly mean they wait for future stock (but if they do take one, you'll be able to buy from them). After that, we offer them here, and then the facebook page. We won't have a full list until a week or so prior because we don't know what we are taking yet.
We've just invested in a decent Cnc upgrade, to allow us a little bit more workflow. We are still going to handmake, just add a few more brain numbing jobs into the Cnc queue, like routing truss rods, or rough carving of tops (really tedious). You may have noticed we haven't done carved tops for ages. In February we take delivery of a new uv curable lacquer setup, which will reduce our lacquering times by up to 80%. It's the same system PRS, Warwick, and Taylor use. Both these things mean more CustomShop guitars can be produced... meaning dealers can eventually start taking them on too.
Magnus joining the team has helped us out to keep busy without having to complete a lot of non productive tasks like cutting frets, or cleaning up :D In the new year we will bring on another GTR QC guy, but we need a more steady flow of deliveries first, which we are working on with WMI (as in, monthly shipments of previous models, eg: rerelease popular colours from previous runs).
That's about it for updates. :)
Gonna keep this one short, folks. We've officially linked up with Gruv Gear for our own customised Ormsby embossed fret wraps. They'll be going out to all original run 1 owners along with the straps made by The Guitar Strap Co. and the setup booklet too. We'll also be making this gear available for purchase in future. Woo!
Not too long to go now!
The shipping container is scheduled to arrive between '14th and 19th' of December in Perth.
From there we are going to get as many shipped prior to Xmas as possible, three days off for Xmas, then straight back into it. All guitars will be shipped by Jan 13th (run three is 1/3 the size of run two) Can't wait to get these out to you guys.
GTR Range Blog for updates