You've honed your hand skills. Produced some wonderful instruments you're extremely proud of. You've tested, refined, and developed your main models. You've tried advertising in magazines, NAMM, going to shows, and spreading the word every way you can. Social media and endorsements haven't generated the interest you expected.
But the world hasn't noticed. Why is that? It should have been easier than this, you're good at what you do!
Instrument making is an art form. It's a passion we cannot resist. We don't enter this field to be millionaires. We know the deal in advance. But you don't need to struggle. With the right marketing, niche, products and knowledge, you can build your brand to be bigger and more successful than you ever dreamed. Sure, money doesn't buy happiness, they say, but it does buy freedom. Freedom to build the type of instruments YOU dream of. Freedom to stop worrying about the pile of bills that comes in each month. Freedom to let your wife, chase HER dream. Afterall, she's working hard allowing you to chase yours...
And best of all? It allows you the confidence to never worry about your competition. Because there will be none. Does Apple worry about any other music player on the market? Does Harley Davidson worry about the pocket rockets?
We don't consider your business as competition. We don't price match, discount, or run sales. Our clients know what they want, and know where to get it. We can teach you the methods and skills needed to bring your business up to the same level.
These marketing techniques have been successfully used to not only build our brand, with a 2.5 year waiting list for customwork, and special runs which sell out in hours or minutes, but to assist others into building theirs.
We'll cover online marketing, finding your niche, how to write copy, sales techniques, developing new profitable products YOU love making, and building your online presence. You'll learn how to change your mindset, build a cult following, and many many more subjects.
How powerful is this system? Ten x $7-11K guitars sold in two days, thirty Hypemachine models sold in 36 hours, fifteen $4000+ SX Multiscales sold in 16 minutes, courses that sell out a full year in advance within 24 hours, and a social media coverage so successful facebook actually promotes our page for free.
Obviously a system like this, personally modified to suit your business, takes time. And the results are directly related to the effort YOU put into it. You'll be put under immense pressure. But do you know what else is formed by immense pressure?
This course is not for everyone. We reject more applicants than we accept. If you do not have the skills to built world class instruments, you will not be offered a position. We want ONLY the best. ONLY the leaders.
To schedule a strategy session to discuss your needs, please fill in the following details and we will contact you.